by Shane Kendrick
You’ve spent a lot of time working on your new book, long periods of research and writing as well as completing heaps of rewrites and editing of your manuscript and it’s now finally finished. You’re now ready to sell your book except for one final thing and a really important thing – the title.
I know it’s extremely frustrating. You need a title that leaps up off the front cover and will leave a lasting impression on your readers. It has to be something extraordinary that will entice your audience to buy and read your new book. Well don’t worry too much about it because I have a few tips that will help you find that elusive title, something that will compliment your fabulous new book.
Start by spending some time at your local bookshop browsing the titles of all kinds of books. The major booksellers have millions of books on millions of topics. Your local library or even your local newsagencies also carry heaps of books and magazines on all types of imaginable topics.
Next, get your family and friends involved in choosing something appropriate with you. Write down every title you and your friends can think of and initially don’t discard any suggestions. Brainstorming or free thought can be the greatest inspiration you can get. Write them all down and consider all variations of those titles.
Once you get all the titles written down start culling them by asking yourself “so what?” If you come up with a nothing answer to that question then discard that title. Move on to the next one. Try not to get too carried away with being really snappy with the title. It has to be something that everyone immediately understands and it must include the main benefits of why your audience needs your book.
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When you’ve got a short list of say four or five titles, it’s time to test them in the market place. Do some market research on which title sells best. Test them by sending out some samples to prospective customers. Even send them out to your family and friends who helped you in the first instance. A sample can include the first chapter or even a synopsis of the book.
The great thing about market research is that it can save you a lot of heartache later when you go live with your new book. Don’t be afraid to change the title to suit what the market wants.
Finally, your title must also include the keywords you are using for search engine optimization and rankings. This is essential so prospective customers can find your fabulous new book among the plethora of new titles coming out every day. If you haven’t already done so consider using a suitable search engine word generator for some excellent keywords. There’s heaps out there so just search on the internet for a few different ones.
Once you settle on a title you will see the title as being an integral part of the book and it will take on a life of its own. If I could offer you one final tip – never give up or quit in frustration. That elusive title is there and you just need to find it.
Just remember, keep the title short, sharp and to the point. It needs to leap off the page and stick in people’s minds. Good writing and enjoy yourself.
About the author: Shane Kendrick is an Internet Marketing Consultant and Advertising Copywriter who specializes in web content and social media. Shane is also an exert author with ezine articles and has written several articles that are receiving great coverage on the Internet. Shane also provides training and webinars for enterprises looking to enhance their online presence.
For more details on the range of services provided by Shane and his team, visit their website at www.letsgetloudmarketing.com/blog or email to enquiries@letsgetloudmarketing.com.
Shane can also be contacted to discuss various topics including those associated with interactive learning methodologies on Skype at “ShaneKendrick” or on Twitter at www.twitter.com/shanekendrick
Courtesy: EzineArticles
