Your au­di­ence may be wider than you think. Your mar­ket­ing plan should in­clude strate­gies for reach­ing sev­er­al dif­fer­ent tar­get au­di­ences.

Remember, you are in it for the long haul, and your book should mainly be thought of as a tool to enhance and further your business, and to help give you more credibility as an expert in your chosen field. Here are a few tips and tricks that can help you succeed faster, smarter and won’t break your bank.