One of the goals of all social media marketing plans is to keep content updated and fresh. If you update your blog frequently you will be automatically updating your Facebook and Twitter account as well. As a blogger you want to give people a ample opportunity to learn more from you and about you. Linking your social media accounts to your blog creates these opportunities.

How would you de­scribe your au­thor-​pub­lish­er re­la­tion­ship? You may pick up on con­ver­sa­tion­al nu­ances, for ex­am­ple, or miss them. Even bet­ter, you may be an au­thor who re­al­ly lis­tens. Like me, you may try to help your pub­lish­er as much as pos­si­ble. Pro­fes­sion­al­ism usu­al­ly gets good re­sults, but not al­ways.

Your au­di­ence may be wider than you think. Your mar­ket­ing plan should in­clude strate­gies for reach­ing sev­er­al dif­fer­ent tar­get au­di­ences.

Putting up a nice website, writing a blog, twittering and facebooking, doing a book trailer or a press release and the like, while commendable, are not really going to set you apart, as nearly every single one of those 500,000 authors and companies and 400 million owners of those sites are doing this also. Everybody is doing this. So, what will work?

Are you ready to write your book this year? Do you want it to be successful? If so, consider these questions before you start writing…

For many of you, pricing will not be an issue. You will work with a publisher who will determine the price of your book for you. However, if you decide to self-publish your book, or work with a publisher who allows you to set your price, you may find yourself in a quandary over the pricing of your book.