Archive for the ‘Marketing & Promotion’ Category
When Should an Author Start Thinking About Book Promotion?
Before you type the first word, it is critical that you think about the project in its entirety – including a plan for marketing and promotion and a budget as well. Here are a few questions you want to ask yourself in this process:
Who Should You Be Promoting Your Book to?
Your audience may be wider than you think. Your marketing plan should include strategies for reaching several different target audiences.
Strategies For Marketing a Book in the Year 2010
Putting up a nice website, writing a blog, twittering and facebooking, doing a book trailer or a press release and the like, while commendable, are not really going to set you apart, as nearly every single one of those 500,000 authors and companies and 400 million owners of those sites are doing this also. Everybody is doing this. So, what will work?
Book Distributors & What They Can Do For Your Book
While is it fairly easy to list your book on Amazon and Barnes and Noble online, getting your book into a physical bookstore is very difficult for a new, self-published author.
How to Price Your Book So That it Sells
For many of you, pricing will not be an issue. You will work with a publisher who will determine the price of your book for you. However, if you decide to self-publish your book, or work with a publisher who allows you to set your price, you may find yourself in a quandary over the pricing of your book.
How to Increase Your Book’s Visibility in Amazon’s Search Results
Amazon book sales are very important to most authors and publishers, and there are several ways to boost your book’s visibility on Amazon.com.

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