Archive for the ‘Marketing & Promotion’ Category

When Should an Author Start Thinking About Book Promotion?


When Should an Author Start Thinking About Book Promotion?

Be­fore you type the first word, it is crit­i­cal that you think about the pro­ject in its en­tire­ty – in­clud­ing a plan for mar­ket­ing and pro­mo­tion and a bud­get as well. Here are a few ques­tions you want to ask your­self in this pro­cess:

Published July 23rd, 2010 · Business Tips, Marketing & Promotion · No comments · Read More »

Who Should You Be Promoting Your Book to?


Who Should You Be Promoting Your Book to?

Your au­di­ence may be wider than you think. Your mar­ket­ing plan should in­clude strate­gies for reach­ing sev­er­al dif­fer­ent tar­get au­di­ences.

Published January 9th, 2010 · Marketing & Promotion · No comments · Read More »

Strategies For Marketing a Book in the Year 2010


Strategies For Marketing a Book in the Year 2010

Putting up a nice website, writing a blog, twittering and facebooking, doing a book trailer or a press release and the like, while commendable, are not really going to set you apart, as nearly every single one of those 500,000 authors and companies and 400 million owners of those sites are doing this also. Everybody is doing this. So, what will work?

Published January 9th, 2010 · Business Tips, Marketing & Promotion · No comments · Read More »

Book Distributors & What They Can Do For Your Book


Book Distributors & What They Can Do For Your Book

While is it fairly easy to list your book on Amazon and Barnes and Noble online, getting your book into a physical bookstore is very difficult for a new, self-published author.

Published November 22nd, 2009 · Business Tips, Marketing & Promotion · No comments · Read More »

How to Price Your Book So That it Sells


How to Price Your Book So That it Sells

For many of you, pricing will not be an issue. You will work with a publisher who will determine the price of your book for you. However, if you decide to self-publish your book, or work with a publisher who allows you to set your price, you may find yourself in a quandary over the pricing of your book.

Published November 22nd, 2009 · Business Tips, Marketing & Promotion · No comments · Read More »

How to Increase Your Book’s Visibility in Amazon’s Search Results


How to Increase Your Book’s Visibility in Amazon’s Search Results

Amazon book sales are very important to most authors and publishers, and there are several ways to boost your book’s visibility on Amazon.com.

Published November 8th, 2009 · Business Tips, Marketing & Promotion · No comments · Read More »

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